How to create ads with more emotion

This’ll be short and sweet. However make no mistake, what I’m about to share will have you making all kinds of connections with your content.

Fact- most people define the world through their senses. What they can see, hear, taste, touch and smell is the foundation of their reasoning.

Reasoning is usually linked with emotion, only it comes second. Emotion comes first. It goes like this; emotion —> action—> reasoning.

If you want to add to the emotional element of your content, start by playing to the senses. Use metaphors to connect your audience to a vision of THEIR desired outcome. With your help, if they can see, hear, taste, touch and smell a brand new, better version of themselves, they take action.

Be well,

CD