Story is like magic. It really is. Our brains are wired to hang onto information better when attached to a story we resonate with. In this post I won’t bore you with the countless examples of WHY you should be using story in your business (you’re welcome), instead, I’ll jump straight to it. E.R.A. Emotional …
This’ll be short and sweet. However make no mistake, what I’m about to share will have you making all kinds of connections with your content. Fact- most people define the world through their senses. What they can see, hear, taste, touch and smell is the foundation of their reasoning. Reasoning is usually linked with emotion, …
The mystery of story starts with the abundance of directions the story can go in. The good, the bad, and the ugly comes to mind. It’s also been said that everyone has a story worthy of telling. I truly agree, however, I find it interesting when it comes to marketing stories, many companies simply get …
